I’m always delighted when someone asks me how they can help launch a new book. Discoverability is hard for even established authors & it’s such a joy to reach new readers while celebrating reading friends who’ve been faithful from the first…

Here are a few creative ways to help spread the book joy!


  • Write a review of the book on a retailer site like Amazon, Barnes and Noble, Christian Book, Books-a-Million, Apple Books, Google Play, etc.
  • Write a review of the book on Goodreads and BookBub.
  • Write a review of the book on Hoopla, Overdrive, and Libby.
  • Add the book to your Goodreads shelf.
  • Add the book to your BookBub shelf.
  • Vote for the book in any Goodreads lists it’s a part of.
  • Share a review of the book on your blog or website.
  • Share a review of the book on social media (Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, Litsy, etc.)
  • Suggest the book to your book club/group (online or in-person).
  • After reading the book, give it away as a prize on social media or your blog.
  • Pass the book along to all of your family and friends that you think might be interested in reading it. Ask them to pass it along when they’re done.
  • Buy the book as a gift for a holiday or birthday.
  • Think about the themes in the book and how they might connect with people you know and care about. Consider recommending the book to them or gifting them a copy.
  • Request the book at your local or church library for purchase.
  • Post a photo of the book when to social media and say how you are excited about the release.
  • Take a selfie with the book and post it on social media.
  • Share about the Goodreads giveaway.
  • Share a preorder post.
  • Share early reviews from trade publications for the book.
  • Share endorsements from other authors for the book.
  • Share a countdown post.
  • Share comments about the book on social media while you’re reading and what you like about it.
  • Share about different formats of the book (ebook, audiobook, large print, etc.)
  • Create a meme with a memorable quote from the book.
  • Create fanart for the book.

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